Sash Packed Out For Partnership

With Window Energy Ratings (WER) becoming more prevalent within the industry and consumer awareness heightened to now becoming more energy efficient, Sash UK and Pilkington energiKare™ have joined forces to bring the company’s loyal customer base up to speed with the latest developments in this growth arena, and how they can fulfil consumer demand for value-added products.

By partnering with Pilkington energiKare™, Sash is now producing energy rated windows for both its VEKA and Spectus range attaining A, B and C ratings. The two companies coming together means that the customers of Sash, choosing to become a partner, have access to a range of window products that will help them differentiate their portfolio from their competitors, aid sales, become more consumer focused, not to mention being eligible for the Energy Saving Recommended scheme and reducing the cost of going through the WER process as a sole trader.

The demand for Window Energy Rated windows is subject to exponential growth that has been steadily rising since 2005, shooting up in the last year since its inclusion in the England and Wales building regulations (part L) 2006. This means that there is a need to elevate those companies that offer E rated windows further up the scale into band C, instantly opening up installers to a whole world of benefits.

“Using Pilkington energiKare™ to complete our insulated glass units means that we have products that meet all of the current market needs. Working in joint venture with such a company enables our customers, who are eligible for partnership, to have the endorsement of Pilkington and the Energy Saving Trust, are able to use the Pilkington brand with homeowners to leverage sales, offer a product that exceeds regulatory requirements - Part L, J, F and L Eire and satisfy the homeowners’ growing demand for ‘green’ products,” commented joint managing director of Sash UK Dave Ruzicka.

“By offering our customers a Pilkington energiKare™ partnership, simply means we are providing a comprehensive marketing package that supports our unbeatable products at a competitive price, positioning our customers perfectly with the consumer and more importantly their perceptions. The seminar has been a complete success seeing many of our customers taking an unprecedented interest in the WER scheme, seriously focusing their attentions on building an arsenal of better products to take their businesses forward!” concluded Dave.

“I am delighted to have been a part of the day’s proceeding and to be working alongside Sash to hone more window companies’ attentions to sourcing better energy products for their businesses,” said Andy McDowell, National Business Development Manager of Pilkington. “We know that our glass is the best in the market and by joining forces with such a longstanding player within the industry as Sash, our partnership means that we can invite progressive businesses to better their portfolios and optimise their sales. By joining our partnership scheme means that they have access to a wealth of marketing tools that will boost their operations.”

Existing and potential customers attending the seminar had their expectations raised and the impetus redefined when it comes to the grey area of WER and what they can expect from the future. This just adds another important string to the proverbial Sash bow and continues the company’s commitment to unrivalled customer service.

What people said:

"Customer care is all important in today’s market place, and having a range of products that sport WER of C and above is the perfect way to gain consumer confidence as well as meeting the demands of offering greener products. Today opened my eyes and I am definitely interested in pursuing this further!"
Richard Manser of 5 Star Windows and Conservatories.

"I came down from Scotland with a limited knowledge on WER, so did not know what to expect…I have to say that I am impressed with the partnership scheme and think it is something worth looking into further. I am always impressed by Sash and the initiatives they undertake to better customer relations and services."
Steve Porter of Porter’s Porches and Conservatories

"We were so impressed with what we heard today we believe this scheme is extremely beneficial to all who get on board!"
Paul Reid of Esk Glazing

"I am really interested in this initiative…I can certainly see the benefit of offering C rated windows as standard and doing this through Sash is cost effective and hassle free. We are going to grab this opportunity and make it work!"
Peter Bean of UPVC Care & Repair.