Top Deck to Business Success

In this age of diversification one product in particular that has exploded in the UK market over recent years is the PVCu deck that has been hailed as a major breakthrough in landscaping and garden design. A phenomenon that swept the United States some years ago has truly landed on UK soil with a bang and has been instantly picked up the discerning Great British consumer base.

Considered to be a high-end luxury home improvement product, the PVCu version has taken a dominant stance in the market place and is seen to deliver more beneficial properties than its wooden counterpart. One company that is certainly reaping the rewards, and indeed is responsible for introducing a PVCu version into the market to offer diversification, is Fitrite. Dave Ruzicka of Fitrite talks to Conservatory Magazine candidly about how decking and fencing has benefited installers nationwide.

“Fitrite has been bombarded with installers wanting to come on board and start selling our decking and fencing products. This goes to show that there is a demand out there and that our products are superior in terms of quality, aesthetics and of course price, making our decks the ideal diversification product for installers to extend their existing portfolios.

“Looking at the existing wooden products that commandeered the market for so long, Fitrite products instantly carry far more benefits. The up-keep on wooden decks is a continual job and in terms of delivering longevity they are extremely poor and subject to weathering. In fact weathering is the biggest factor that consumers have to face when buying a wooden deck and if not maintained will degrade over time and could be rendered unsafe due to rot. Not much of an investment when you look at it like that!

“From the research we undertook in the States, it was clear to see that PVCu decking and fencing was a thriving and vibrant industry that needed to be tapped into. Since then the advances we have made in replicating wood effects for PVCu products has been incredible and from this we knew introducing a PVCu version would be possible. So close is the replication that you would have to physically touch it to know, and even then many still have to ask…the aesthetical similarities are incredibly close.

“With consumers turning to low maintenance home and garden improvement products more and more the up-take on the Fitrite range has been unimaginable, seeing our decking and fencing being installed all over the UK in properties ranging from the park homes, right up to opulent private homes. The applications are endless and in recent years the commercial market has used the Firite range to extend their businesses in order to increase consumer traffic, seeing a spate of restaurants, hotels, garden centres and corporate offices kitting out their premises.

“More and more households are looking to extend their home improvements out into the garden, or outside available space, and for the window installer of today diversification is imperative to ensure survival in such a volatile market. We want window installers to continually replenish their order books with work and to fully supply them with the arsenal they need…and Fitrite installers are truly bringing in the business. Now the range has got bigger seeing the introduction of tinted glass balustrades, an increased choice of colours and in-built lighting to enabling the installer to give the consumer the chance to purchase a bespoke appendage to their home. This even extends out to gazebos!

"The Fitrite range is continually tested to ensure the strength and durability is not compromised and that our products set the standards for the industry to follow. This is further exampled through the development of our galvanised steel sub-frame structure that can withstand the elements, will never rust and gives the structure the firm support it needs. This also means that the structure will never warp unlike wood, giving our product that added safety aspect…especially for families with children, giving them that piece of mind that will never be out of mind for those opting for wood."

"I think its fair to say that the products speak for themselves and with it being so versatile it can be applied anywhere creating some truly exceptional spaces. Many of our installers have found the addition of Fitrite to their portfolios extremely beneficial…and let’s face it who wouldn't…they can turn even the dullest of environments into something extremely appealing." Concludes Dave.