Sash UK

Sash and Paddy, Paddy and Sash!

2007-10-16T07:38:00.000Z

He might spend a lot of time on the road, and there’s not much call for new doors and windows in a battered old motorhome, but actor and comedian Patrick McGuinness has taken a break from his alter ego, Paddy (from Max and Paddy's Road to Nowhere), to renovate a house in Bolton. And he is relying upon Sash UK to help him!

The detached property is in dire need of repair and restoration and part of the project included installing new windows and doors. Sash was recommended by Paddy's interior designer and he decided to see for himself just what the company had to offer. Two visits to Sash's factory later, and he made his decision, choosing Sash's Vertical sliders and patio doors. In addition, Sash provided a bespoke solution in the form of a large arched window to fit into one side of the house to bring in more light and provide a visually appealing feature.

But it didn't end with fenestration. The company's Fitrite range of fencing also caught his eye and as he was looking for something strong and maintenance free to protect his dog from falling over the ravine at the end of the garden, the Fitrite fencing proved ideal!

Quality and aesthetic appeal were at the forefront of the specification of the Sash products and Patrick is delighted with the results. "Although the house won't be complete until later this year, the installation of the Sash doors and windows have already made a massive impact on the visual appearance of the house," comments Dave Ruzicka, Managing Director at Sash. "We are delighted that Patrick recognised the value of our doors, windows and fencing product ranges as well as our ability to create tailor made solutions. As his character in Road to Nowhere would say, 'dink dank do, job well done!'"

Sash Accommodates University

2007-08-31T11:45:00.000Z

Bright, clean and fabulous! That's the verdict on the new 'the mix' bar facilities on the university park campus at Nottingham University. Students are now dining in style, courtesy of Sash UK, who recently installed two luminatrium portal conservatories. The structures were commissioned as part of a development to create 'the mix' bars that serve coffees and soft drinks alongside alcoholic drinks and food to all students and staff at the University.

The decision to install Sash's luminatriums was based on two main criteria. Firstly, the catering department realised that revenue was being lost from the existing restaurant facilities by a large proportion of the student body choosing to eat elsewhere. Secondly, there was a need to revamp the overall look and feel of the catering facilities to attract the students back. Sash delivered the perfect solution, with an attractive alternative that is literally jam packed every day!

"The returns on this investment have been incredible, seeing us beating the competition hands down," comments Kirstie Danzey of the University. "Sash has well and truly created an environment that has injected the 'wow' factor back into our university. The erection of the conservatories has meant that the facilities can be used during the lunch hour as well as in the evening. One of the main reasons for the specification of these structures was that they had to accommodate the shape and size of the existing facilities and, with the flexibility and adaptability of the portal construction, this was easily achieved. The result is a light and airy environment where diners can relax and enjoy the whole dining experience, with open views to the outside." Additionally, the value of the luminatriums showed in the overall cost as they were significantly more cost effective to erect than a traditional extension.

This cost efficiency is also revealing itself to the caterers, Nottingham Hospitality. Not only do the luminatriums look good, they are also bringing in diners by the droves. The students themselves have responded extremely positively to their new eating venue. In a recent survey undertaken by the university, there was overwhelming support for the increased space and choice provided by 'the mix' bars. Previously, students were leaving the campus and going into town but 'the mix' bars have meant that hungry and thirsty students now have all the refreshments they need on one site. In Willoughby Hall, the largest outlet, an average 362 students and staff a day now relish the ambient surroundings that the conservatory has to offer. "The return on investment is already evident," continues Kirstie. "This, coupled with the fact that the environment, allows diners to relax and eat in comfort. By erecting the Sash conservatories, we have not only expanded the existing catering facilities but we have created a very aesthetically comforting environment where the students can meet, socialise and enjoy a meal and a drink at all times of the day."

"Installing these two structures made sense in terms of the space available and the timescale for the work to be carried out," she concludes. "We needed minimum disruption and Sash provided the ideal solution with their luminatriums, which were assembled in the factory then transported to site for fast and easy installation…they have paid for themselves already!"

Speed of erection, ambient surrounding and a noticeable increase in revenue make the Sash luminatrium conservatories on the campus an economic and efficient investment all round.

From The Shop Floor To The Top Draw

2007-08-31T10:35:00.000Z

The Sash of today is exceedingly different to the company that was started over 40 years ago. From the humble beginnings of running operations out of a shed to an international organisation that turns over £26m annually, Sash has defined itself as the market leader in the UK and has played a pinnacle role in shaping the industry as we know it today.

But as the company has evolved, one thing seemingly remains the same and that is the ethos of Sash's dedicated workforce who are committed to delivering the best quality and services in the business. The family culture that crafted the business over four decades ago is still as strong as ever, despite the business growing to gargantuan proportions.

One part of the business that has seen its fair share of change throughout the years has been the shop floor, the heart of the business. "The shop floor is one of the most instrumental parts of the business that has to be in a position to diversify in order to cater for industry demand…and to achieve this, we consistently employ the best workforce in the business," comments Dave Ruzicka, Sash UK's managing director. "Our shop floor staff have had to take on board a lot of changes over recent years - diversification into specific areas of new business and embracing new technologies for our nearly fully automated factory, the first of its kind in the UK. Our rigid policy is to employ devoted, committed people, and consequently, long service within our company is extremely high."

Working on the shop floor has enabled employees to learn the basic skills of the trade that has given them the knowledge and aptitude to excel up the Sash ladder should they so wish. For all shop floor employees, it is not just about turning out large quantities of frames or structures on a daily basis, it is about seeing the bigger picture and understanding how their work links in to all departments throughout the company. Current Operations Director, Glenn Trevelyan, typifies just how successful the system is. "I joined the company 20 years ago as a shop floor operative and was able to quickly understand how the business operated and just how crucial my role was within it. So when it came to taking my career to the next level, I was in the best position to identify the area of the business I could best excel in."

Sash heavily believes in internal promotion and ongoing staff development, enabling its workforce to craft their own positions within the business. "For those people that feel that they want to progress within the business, Sash gets behind them 100% to ensure they get all the help they need," continues Glenn. "When I made the decision to work my way up, the backing I received was fantastic. If I did not have the invaluable knowledge I picked up by working on the shop floor, I feel that it would have taken me a lot longer to achieve my goal."

Sash's shop floor operations have become the most sophisticated in the industry. With Sash now diversifying out into new markets of opportunity, and not to mention its overseas links, this is one area of the business that has had to adapt quickly to accommodate change, turning out literally thousands of products on a weekly basis.

"We are the best because we produce the best, and this is because we only employ the best!" Comments Dave Ruzicka. "When we are looking to branch out in to other areas of business and win new work, we have to show our prospective customers what it is that makes us different from our competitors. Not only can we turn around large amounts of frames daily, we deliver the very best quality all the way down the line. Our shop floor operatives are our craftsmen and our engineers. Our products are made to last and this is something that is never compromised!"

Sash strongly believes in rewarding its staff where praise is indeed deserved. For those shop floor employees that hit their targets there is the reward of paid leave, and if they regularly hit the number of frames required a cash bonus is paid. But incentivising the staff is not the only reason Sash has a wealth of longstanding employees.

Mick Tighe, a shop floor operative, has been with the company since the miners strike back in 1997, and he comments: "Being part of the Sash team is what makes this job worthwhile. I have supervised the shop floor for many years now and I have seen an overwhelming amount of change over the years…changes that have made me operate more efficiently. We now have an array of machines that make it even more possible to achieve our targets, as well as turning out a better class of product at a faster rate. Things have really moved on! Our whole working environment just keeps getting better and better!"

It is obvious Sash is one company that will never stay the same and will always be first in line to embrace new technologies to make its international operations run smoothly. But one thing is clear, Sash's dedicated workforce is the true secret behind its success.

Sash Conservatories On The Rise

2007-08-31T10:31:00.000Z

Despite the unpredictable market conditions and recent downturn in consumer spending, Sash is one company that has consistently made terrific gains across the board seeing its sales increase in all areas of the business. One area in particular that has done exceptionally well is its conservatory business, seeing its sales increase by 25% in the last month with this anticipated to rise over the coming months.

It would seem that fabricators are more confident now about the overall prospects for the conservatory market than at the start of the year, and it is expected that the conservatory market is set to grow in the back end of 2007, compared to this time last year. With Sash's conservatory prices remaining consistent throughout the industry doldrums and kept as low as possible when the consumer spending started to level out, Sash’s price stability has won fabricators' confidence through and through.

"Of course economy dictates, but as a company that diversifies its operations to counteract such market depressions, we can afford to keep our prices extremely competitive without compromising quality," comments Dave Ruzicka, Sash's managing director. "With more and more homeowners now looking to increase their property value in what is perceived to be a buoyant market place for selling homes, conservatories are seemingly becoming the cheapest way to add value. So not only do we deliver the very best products in the market place, but also deliver them at the best price... it is obvious that our sales are rising and will continue to do so."

One company that is commandeering the market, in particular new build, is Sash customer Cristal Clear. Offering a complete turnkey service, Cristal Clear has capitalised this market niche as the company’s managing director, Christine Jones, explains: "Many companies out there in the marketplace are not looking at the bigger picture. We offer a full service, overseeing the full installation package from design concepts to fabrication, installation, electrics and handover. The majority of companies in the main tend to subcontract out, leaving the other trades to reap the rewards. Of course this boils down to getting first-rate suppliers on board... and Sash are certainly that! We can rely on Sash to deliver the goods time after time, regardless of how unique the specification. Also the speed in which they are turned around is exceptional. Our confidence is completely assured and we can concentrate on delivering a flawless service. Business is really booming for us."

For more information on how Sash can help your business go to: www.sashuk.com

Fitrite on par at Tydd Golf Park

2007-06-04T08:58:00.000Z

When it comes to playing golf, having complete control, accuracy and above all skill is crucial if you want to achieve a quality finish every time…so it came as no surprise when Tydd Golf Park, based in St Giles, Cambridgeshire were looking to provide in the region of 300 park homes with decking, they chose Fitrite decking & fencing, part of the Sash UK group of companies as their first choice supplier due to its superior range of colours available.

To be situated in and around the outer parameters of Cambridgeshire's top country golf course, this new development contract has been exclusively awarded to Fitrite to be carried out over the next three years. With the golf club set in the picturesque surroundings of the countryside, a white plastic solution was not an option, but Fitrite's colours and wood foiling options complemented the club's settings perfectly. Working with one of its trained and registered installers to ensure the highest standard of installation is achieved, Fitrite guarantee these dwellings will provide the perfect environment for those avid sportsmen and women wanting to enjoy all of the facilities Tydd Golf & Leisure Centre offers all year round.

Commenting on the new contract, Joint Managing Director Stephen Morrell said: "When we asked the client why they decided on Fitrite, they said… 'the quality and colours available in the Fitrite range was far superior to the other decking companies out in the marketplace', and this is something that we have worked long and hard to ensure! This contract is excellent news for our business and will showcase just how quick and easy our products are to install, as well as highlighting how well they work to deliver those all important finishing touches that really work to create a space that enhances the park homes perfectly."

Fitrite offers the most versatile decking and fencing solutions in the business, and with a wide and varied selection of colours to choose from, Fitrite monopolises good taste making its range the ideal appendage to any property.

The Lean, Green, Fabrication Machine

2007-06-04T08:55:00.000Z

Good Housekeeping For Sash UK

As a company that is at the top of its game, Sash UK prides itself on producing the very best products in the business to the highest specification possible. But with a workload that is constantly increasing, Sash has put strict measures in place to ensure that its carbon emissions decreases seeing it achieve maximum reductions across the board, resulting in them being commended by an independent energy efficiency body for its working ethics.

As consumers become more aware of the importance of sustainability, energy efficiency and waste reduction, the need for fabricators to become leaner in their manufacturing practices is paramount... but this is just the tip of the ice berg when it comes to energy saving and something that Sash has been working long and hard to ensure it gets right.

"We have been looking at all areas of the business to see where we can reduce Sash UK's energy requirements and wastage to make our company more sustainable, but this does not just apply to the shop floor," comments joint managing director Dave Ruzica. "Educating the staff has been the greatest part of our achievements. If it can be recycled then that is what we guarantee happens to it. Whether it is plastic profile, aluminium or cardboard from the factory floor, to waste paper from the office environment we have established reciprocals to collect it and work closely with various external agencies to get it recycled."

But it doesn't stop there! All non-essential machines that are not in use must be turned off, or if required to be on are adjusted accordingly to run at more energy efficient speeds; factory, office and outside lighting must only be turned on when required, out of necessity or operate on a timer; hot water systems are turned off by timers and off fully at weekends…the list is endless.

"Our mission is to reduce energy output where possible…if it can be switched off then it must be switched off when not in use…if it can reused, then it is reused. It really isn’t rocket science! We have made simple measures and adjustments to our working practices accordingly and it has truly saved us a fortune since being implemented just over a year ago. The beauty of such a scheme is that it does not effect our production output in the slightest, but ensures that we are all working towards saving our precious energy reserves and putting something back through extensive recycling of all our waste. Of course we have just scratched the surface of what we can do to make our business as sustainable as possible," concludes Dave.

Sash believes that energy efficient working practices is something that is easy enough to start, but maintaining is another challenge all together. To ensure that this level of success continues, Sash has an Energy Review Board that meets on a regular basis to monitor its current status and develop appropriate initiatives…something on which they can build for the future.

Director of the Month

2007-06-04T08:43:00.000Z

Since becoming joint Managing Director, David Ruzicka's day has totally changed and as Sash evolves, so too does his typical day: "Operating an open door policy, it is impossible to anticipate daily events but like most, I'm in the office for about 8:30. I go through the numerous emails that seem to increase in volume each day. Then it's onwards with meetings with Sales, Marketing and Production. By late afternoon I'm looking at the financials, evaluating campaigns and planning future ones. As Sash's international presence grows these strategy meetings tend to be conducted via telephone, in particular with the vice president of our joint venture in the US. I regularly travel to the likes of Cyprus, Australia and America to meet with our partners there. When in the UK, I'm generally home by 5:30. After more worldwide communications I finish off the day at about 8:30 with dinner and a bottle of wine with my wife, Ruth."

1.My first job was as a fully qualified bespoke tailor.
2.I joined Sash UK in 1985.
3.My most useful gadget is Sat Nav without a doubt.
4.My favourite music is Cher.
5.There are 3 business people I admire, Richard Branson and Sash's co-founders Ron and Terry, for all that they have achieved.
6.My last holiday, which incidentally was my honeymoon, was to Australia and Dubai.
7.My interests are Formula 1, fine wine and of course my family.

Sash UK operates from purpose-built premises that benefit from state-of-the-art machinery and technologies: "This is something that we often take for granted. But I am always reminded by how blown away our visitors are by our facilities, that Sash HQ really has the 'Wow factor'."
Sash moved to the Park Springs site in Grimethorpe in 2000 and has since lead the way with the regeneration of this developing industrial area. "We are proud of the positive impact our presence has had on the local community, particularly since the pit closures of in the mid-80's."

2006 was financially the toughest in seven years for Sash, owing largely to a period of intense investment in research and development, resulting in growth in several areas of the business. But all the hard work looks set to pay off as forecasts for the next 12 months show potential for a stunning year and David can't wait to be firing on all fronts: "'07 promises to be the best Sash has experienced in over 40 years," he says.

The business climate continues to get tougher every year and there tends to be a 'Golden Age' mentality among the industry and that the best is in the past with future prospects limited. But David views this in a positive light: "The tougher conditions have driven us to become fitter, leaner and more professional in our operations. But for those companies who haven't looked for the opportunity in adversity, the worst may still be yet to come".

Sash has realised that diversification is the key to success. But to introduce new divisions and products in any company, let alone the cultural change required in many respects, can take its toll. Sash has fared well in this respect, despite some early misgivings that change could affect the core business: "Results from a recent customer survey has confirmed that 95% of our customers grade us good to excellent, testament of the standards we continue to meet in our trade division."

"We value the feedback from our customers and always aim to be responsive to their comments and requests," says David. "With the impending smoking ban we have been asked about smoking canopies. As a result, Sash has found a niche in the smoking shelter market that, due to our Fitrite venture, we are ideally placed to take advantage of. We are currently investing in research and development and have various offerings for this market place, including a new design expected in June."

In 2006, Sash took the controversial decision to take on a second profile in order to enter new markets, in particular new build. "Sash has built itself upon strong supplier relationships and after recent developments they have never been better. With the installation of new machinery complete, our new line is now fully operational and doing well. The resulting product line has attracted new customers and we are currently negotiating national deals with key developers in both a supply only and supply-and-fit capacity," explains David.

The most notable event in recent Sash history would have to be its Fitrite decking and fencing venture, for which Sash secured unique sole rights in the UK and Europe. It has certainly been the biggest financial investment in recent years. But the rewards are starting to be reaped by both company and customer. With sales figures up on last year by 250% and an expanding network of approved installers the future looks bright for Fitrite.

David's message to the industry, particularly those manufacturing up to 250 units per week, is clear: "Stop fabricating, buy from Sash and join the revolution". He accepts that each company runs its business as they see fit, but with recent initiatives to improve factory efficiencies, Sash has been able to freeze its prices, offering cost savings to the smaller manufacturer. The question really, feels David is: "How can anyone manufacturing on that scale afford to and still make reasonable margins?"

David has a pragmatic approach to business: "I try not to listen to so-called 'gurus' with no hands-on experience, who base their predictions on numbers. The key is to be close to the market. Don't be afraid to step outside your comfort zone!" Sash has big plans for the next 5 years and David wants the rest to follow. "Our aim is that Sash will take the lead in becoming the ultimate super fabricator."

In addition to ambitious goals in the UK, Sash has also made significant inroads into overseas markets, notably in the U.S. with luminatrium. Luminatrium is the aptly re-named product and service that is giving – quite literally - 'Blue Sky Thinking' to businesses and installers alike, allowing them to achieve what they previously thought to be impossible.

Essentially a luminatrium, taken from the Latin for light (lumi) and courtyard (atrium), is any glass structure requiring the added support of an aluminium frame, from small structures, such as conservatories, right up to multi-storey structures able to span full size swimming pools and beyond. Sash has already installed many extraordinary and highly celebrated buildings, for large private homes and others for restaurants, hotels and prestigious business premises, all over the world.

"Sash has divisions in the USA and Australia and also exports throughout Europe. Through our joint venture, Blue Diamond, and New Jersey dealer, Garden State, we have been exporting luminatriums into America, to states such as Pennsylvania, New Hampshire, New Jersey and Toronto to name but a few," explains David, "Given the barriers of distance and time, the road to success has not been an easy one. But 10 years of diligent hard work has finally begun to pay off, signified by a luminatrium order that is the largest in Sash history and possibly the industry, at a size of 6,000 ft² and value of $1.6 million." We understand that larger still are under negotiation.

From its humble beginnings back in 1945 when Ron and Terry set up their 2 man band of Bean and Morrell, Sash has come a long way and continues to set its sights high. Never one to shy away from a challenge, David is confident that by working with fellow MD Stephen Morrell, the board of Directors and their dedicated workforce, they will continue to keep Sash at the top of their game. When speaking of his long-term love affair with Sash UK, it is hard to see where the man ends and the company begins. "There isn't anywhere I'd rather work. Cut me open and I bleed Sash". And do you know what? He probably does.

Sash UK Steps Into The VS Arena

2007-06-04T08:41:00.000Z

Sash UK Ltd, founded more than 40 years ago and consistently one of Britain's most successful trade manufacturers of windows, doors and conservatories, has now laid down the gauntlet by entering the burgeoning Vertical Slider market with the Sash VS, promising market leading quality, superior performance and highly competitive prices.

Such frames in any material have traditionally been expensive with the vagaries of service often offered by small, specialist manufacturers. Sash UK has removed the ups and downs of buying VS windows by offering a window that enjoys the latest design and production technologies, to provide an affordable solution for period and new properties. Order to delivery turnaround is just 10 days, with national deliveries.

The Sash VS ticks all the boxes by providing authentic period-styled vertical sliding windows but with the performance expected – and demanded by the Building Regulations – of modern frames. Sash VS windows provide the benefits of modern glazing technology whilst retaining the charm and appearance of a past era. Manufactured using the latest extrusion technology and fittings the windows will retain their pristine performance for years with the minimum of maintenance.

The sophisticated operating mechanism offers high security locking whilst both panes may easily be tilted for ease of cleaning. An Ovolo design is used on the outer frame, cill, sash, bead and stop with surface mounted 'Astragal' Georgian bars and sash horns also available to provide an authentic appearance.

Sash UK Ltd Joint Managing Director David Ruzicka says that the Sash VS is the right product, at the right time: "There has been a number of specialist companies offering VS products but few that offer a comprehensive range of other products, manufactured to approved standards. Sash UK has a huge customer base and, therefore, a streamlined distribution service. The VS gets the Sash UK treatment of on-time, in-full at competitive prices. Our quality and service offer will be superb."

Natural Born Winners

2007-03-07T14:55:00.000Z

Sash reigns supreme at this year's Glassex Conservatory Design Competition.

When it comes to designing, engineering and constructing awe-inspiring luminatrium structures that truly capture the imagination, Sash UK has certainly earned its reputation for being a world leader in this field. As a company that is committed to continually pushing the technical boundaries and being at the forefront of innovation, Sash is set up to deliver an array of breathtaking structures time after time, each one acting as unique testament to its craft… and it is for these precise reasons that Sash took centre stage at this Year's Glassex Conservatory Design Competition to claim its award as the Supreme Winner for 2007.

Entering into just two categories, Portal and Innovative Design, Sash's submission pieces well and truly wowed the judging panel seeing it storm both groups hands down taking home two Gold, one Silver and one Bronze... as well as the desirable accolade of Supreme Winner!

For the Innovative Design category, Sash entered its spectacular VEKA HQ structure that typifies the size, style and complete commercial versatility its luminatrium range offers. Constructed over 14 days, this gargantuan luminatrium showcased just how a mundane business environment can be totally transformed into a light, spacious business facility that does nothing less than amaze every visitor that comes through its doors – for which they received Gold. Its second entry in this category highlighted Sash's creativity and ingenuity when it comes to fulfilling a brief... for this they entered a luminatrium structure that was built into the existing design of a private home to serve as a fully working art studio, offering 360 degree views of the surrounding countryside – this entry scooped up second place and the Silver award.

In the Portal category, Sash continued its winning streak by entering two projects that the judges deemed illustrated its untouchable adaptability to fulfil both the commercial and private sectors perfectly. First up to meet the critical gaze of the illustrious judging panel was the Diplomat Hotel. Charged with a brief to create a light and airy structure to house a new restaurant and associated reception area for a privately owned Hotel, Sash not only designed, supplied and installed the luminatrium, but also created a striking application that transfers and extends the property’s dynamics, providing an eye catching alternative to traditional build – a Bronze award was given for this project. The second project submitted in this category was the Lake Ontario Project luminatrium that highlighted the construction of a swimming pool enclosure at a private residence situated near Lake Ontario, North America. Tasked with designing and constructing this 2,120 sq ft large span luminatrium, Sash created a tranquil haven for the occupants of the property to enjoy the enchanting views of this world renowned natural wonder, that sits just 30ft from the property, all year round. In fact, this project impressed the judges so much that Sash won two awards for its outstanding craftsmanship... Gold and Supreme Winner, making the clear winners overall.

Commenting on the awards, Sash UK's Joint Managing Director Dave Ruzicka said: "I am delighted with the results of this year’s Glassex Conservatory Design Competition. Not many companies can enter in four awards and win an award for each entry, not to mention picking up the Supreme Winners title too... but I have to say that this comes as no surprise. Every project we undertake has its own unique complexities and challenges to overcome, but we at Sash take these elements and build on them to continually better our products and services across the board. We are a business that is committed to our industry 100%, investing our time and money in the right areas to ensure that our luminatriums are well received worldwide. Of course these awards don't just underline the achievements of Sash, but more importantly the people that make our business work. I would like to take this opportunity to commend all those involved on these award-winning projects... these awards are for you!"

Sash Offers Proprietors an Elegant Smoking Shelter Solution that won’t get confused with a Bus Shelter

2007-03-07T11:28:00.000Z

As the smoking ban approaches, most establishments will have already begun the onerous task of finding a solution, which provides outdoor shelter for clientele wishing to smoke, without detracting from the aesthetic appeal of their premises. The range of gazebo's from Sash UK offers a unique alternative to the typical 'bus shelter' design, creating an attractive appendage to any property.

More importantly, a Sash Gazebo is safe, durable and low-maintenance. It will not rust, rot or splinter and just an occasional wipe will retain its pristine condition throughout the seasons. By design, it is both quick and easy to install meaning any disruption is kept to an absolute minimum.

"Despite the long anticipated smoking ban being a welcomed development for many, we appreciate that many businesses will be concerned about the effect it may have on trade, from smokers opting to stay at home, to others put off by the unsightly gathering of smokers crowding the entrance of the building," said David Ruzicka, Joint MD at Sash. "Our gazebo's were originally developed to enhance garden design but we have found that they also fill a niche in the smoking shelter market, particularly where customers are looking for something just that extra bit special. Why not kill two birds with one stone and create new appeal for your grounds at the same time as making provision for the needs of your valued customers," he added.

For example, at a list price from just £2996 for a 10ft single-tiered roof gazebo, the return on investment period is negligible, given its positive impact on trade. "For the proprietor who understands that a successful business is all about selling an experience, the gazebo delivers differentiation and a unique selling point, at the same time suggesting class and sophistication. The fact that it also overcomes problems posed by the smoking ban is almost just another bonus," finished David.

Super Palma Nova on the Beach

2007-03-07T11:26:00.000Z

It may not have the exotic location like its namesake, but the Palma Nova hotel in Newquay would not be out of place in Mallorca! Having undergone a complete continental style makeover, the former hotel has been converted into 23 luxury apartments and PVCu windows and doors from leading manufacturer, Sash UK Ltd has significantly contributed to the aesthetic appearance of the development.

"This was a particularly prestigious project," comments Brian Sprake from window installers, Devoran Windows of Truro. "The properties are very individual and have been designed in a continental style, with white walls, timber detailing and large expanses of fenestration playing a prominent role in the design. The location of the complex is ideal, close to the Gannell Estuary and the world-renowned Fistral surfing beach. We chose Sash profiles for both the windows and doors for their durability, particularly in a coastal environment, and for their appearance which perfectly complements the crisp sharpness of the development."

In all, Sash supplied 127 top hung casement windows with centre false transoms, 31 French doors as well as 13 French doors with angled fixed windows on either side. Additionally, the company supplied three fixed windows with curved heads in a tongue and groove finish and two angled fixed windows with mullions.

Sash UK uses only the highest quality components in the manufacture of its profiles, and uses the VEKA Matrix profile within the units. "Our customers demand the best and as a founder member of the Network VEKA scheme, and a long term user of VEKA products, then that is what we deliver," comments David Ruzicka of Sash. "Devoran Windows required definitive bespoke windows and doors for this high status project and we were more than qualified to provide the ideal fenestration solutions."

Sash Doors Open Up in Cornwall

2007-03-07T11:25:00.000Z

Falmouth is fast becoming one of Cornwall's most fashionable towns with the county's third largest tourist attraction, the National Maritime Museum Cornwall, drawing in a record number of visitors since opening. Devoran Windows of Truro was quick to capitalise upon the growing housing demand in the seaside town and a prestigious development involving the regeneration of a former hotel into 28 luxury apartments, saw the company installing a range of French and single doors supplied by leading window profile manufacturer, Sash UK Ltd. Melvill Court was completed four years ago and Devoran Windows was contracted to supply the doors and windows. "We chose Sash UK for quality, reliability and long lasting durability," comments Brian Sprake of Devoran. "The decision to use the PVCu profiles was based on a number of key criteria, including the superiority of the material and the company's standard use of austenitic fixings to withstand the salty climate due to the complex's proximity to the sea. Also, the profiles met the aesthetic requirements, to enhance the appearance of the apartment complex." Sash UK supplied 38 French doors and 20 single doors for Devoran to install. The single doors were commissioned for the Juliet style balconies incorporated into the design, with the French doors opening onto individual patios to allow maximum daylight penetration. Sash UK was one of the first British companies to adopt PVCu windows and doors as its core product and its partnership with leading PVCu profile manufacturer VEKA has seen the firm achieve a reputation for excellence and quality. "All VEKA profiles are extruded to BS7413 for quality and resilience and with this pedigree, they were the obvious choice for the high profile complex," continues Brian. "Melvill Court represents the growing demand in Cornwall for top quality residential construction that incorporates highly durable components for long lasting performance and appearance."

Sash Windows Dual Action

2007-03-07T11:20:00.000Z

Performance, quality and service were the key criteria for Sash UK Ltd in a recent refurbishment in Herne Bay, Kent. Sash was heavily involved in the seafront refurbishment as part of a Partnering Agreement with Places for People Housing Trust. Sash not only supplied its PVCu Maco Tricot Tilt before Turn window system manufactured from VEKA's Matrix 70mm profiles, but also took on the role of main contractor.

The partial refurbishment of the high-rise tower block included re-roofing, concrete repairs, external painting, new communal entrance door, entrance system and intercom system bird netting. Sash was responsible also for the redesign and replacement of the existing windows and the option to use the Maco Tricot profiles was based on successful 1000 hours salt spray testing to cope with the environmental conditions.

The profile has a unique dual opening action. In tilt position, the window provides excellent ventilation by letting warm air flow out through the top and cool air feed back through the sides. In the turn position, the window opens a full 90 degrees inwards, enabling fast ventilation and simplifying cleaning. With a reputation as one of the most versatile systems on the market, VEKA's Matrix system is used to create virtually any style or design of windows and doors in any kind of building. For security purposes, the locking mechanism is Secured by Design approved and has a corrosion resistant surface coating for longevity.

"As main contractors on the job, one of our major considerations was tenant satisfaction," comments Brian Oxley, Commercial Director at Sash. "Throughout the programme, the residents were consulted at every stage and informed of what was happening, in order to create the minimum amount of disruption to their daily life. At a meeting held on 25th April, the residents awarded the project a very impressive KPI rating of 98.9%, confirming that the work was carried out to the highest levels of satisfaction for all concerned."

The Herne Bay project is one of many undertaken across the country by Sash over a period of many years. The Partnering agreement with Places for People encompasses the entire supply chain to ensure both quality and excellence of service and support for the client.

Luminatriums Go Public

2007-02-05T11:30:00.000Z

Luminatriums? They are conservatories, but not as we know them... Continuing the theme, space is indeed the final frontier for many public sector landlords; largely how to add more without breaking the bank. But just as conservatories have become the means to add bright, attractive space inexpensively for many private homeowners, then so too do glass-based structures offer similar benefits for many commercial landlords and public sector property managers.

So what, you may ask, is a Luminatrium? The term is used by Sash UK Ltd, one of the country's leading window, door and conservatory manufacturers, to identify a type of large glass structure that the company has been instrumental in developing over the past 15 years. It may have a conservatory-style appearance and indeed, it can use many conservatory components. But a Luminatrium is based upon advanced engineering calculations and structural techniques that have little to do with the structures installed in thousands of homes throughout the UK. Coupled with often complex contractual and regulatory issues, the planning, design, engineering, manufacture and installation of Luminatriums are way beyond all but a handful of operators, with Sash UK the clear market leader.

Luminatriums are installed increasingly in hotels, restaurants and pubs to offer bright, airy and attractive space for customers as a matter of choice; the fact that they are often considerably cheaper and faster to install than other conventionally built structures is often a bonus, rather than the reason for the choice in the first place.

Sash UK is certainly the UK market leader in the design, manufacture and installation of Luminatriums, and in fact is a world authority, having been a leading supplier and installer of such structures for several years now in the United States, where there is an extraordinary demand for these structures which inevitably feature large unsupported roof spans, a large part of their appeal. Many are emphatically styled with an 'English' flavour and have become upmarket-desirable, an essential addition to many luxurious American homes. The largest Sash UK has installed is 3,300 feet².

In the UK there has been an increase in the number of public sector landlords, including those responsible for health and education estates, to utilise Luminatrium building techniques to improve and extend properties in their care. These have been applied for a wide range of uses ranging from simple extensions for use as lounges and dining areas for residential homes, and reception and registration areas for clinics, hospitals and colleges. The ability of the Luminatrium system to offer large unsupported roof spans has also allowed the conversion of under utilised outdoor quadrangle areas in schools to provide attractive and light internal areas for a wide range of uses. Insulation and building standards comply or exceed all current and anticipated regulations and indeed, may be varied easily according to the specifier’s wishes, including solar control which should rank highly in any glass structure, whilst safety is covered emphatically in the Building Regulations. A range of glasses may be chosen, including the latest self-cleaning products for reduced maintenance. Every Sash Luminatrium is factory-built and pre-assembled.

The key to the structure is a system of specially designed and manufactured hollow sections of architectural grade aluminium which has been specially developed for its lightness but superb structural strength and integrity, and which is easy to handle and install. The structural 'skeleton' is clad with conventional conservatory components, which rely on the Luminatrium system for support. The frame can be used with virtually any system in any material, and Sash has ties developed with a number of UK suppliers to ensure total compatibility with most products. The key to a Luminatrium is, however, its versatility, allowing enormous freedom in design both for aesthetics, and to provide solutions for complex building problems. There is no standardisation: every Luminatrium is surveyed, designed, manufactured and installed to order. However, the pre-fabricated construction allows installation periods of days rather than weeks for conventional building techniques.

Luminatriums have now been proven sufficiently in public sector applications and, if there is anything against them it may be that such structures may appear a little too ostentatious, something that is quickly redressed by the figures. Perhaps more estates managers should 'boldly go' along the Luminatrium route...

Sash UK Freezes Prices Until January 2008

2007-02-05T11:29:00.000Z

Sash UK is starting as it means to go on by announcing plans to hold prices until January 2008, in an attempt to stabilise the market and provide security for its customers. In an industry that has suffered as a result of several unexpected rises in the price of oil, this has been no mean feat and it is all thanks to the Sash management team who have improved factory efficiencies. The price freeze has been achieved through speed, efficiency and volume. By investing in state-of-the-art machinery, Sash has been able to make its manufacturing processes more efficient, increasing the volume of production, hence reducing the cost per unit. "We anticipate that in the New Year most manufacturers will either have to increase prices or decrease quality. Not many will be able to achieve what we have at Sash," said David Ruzicka, Joint Managing Director. "We are confident of having a tremendous 2007 and believe that, providing there are no exceptional circumstances, we can hold our current prices as a firm commitment to all our customers for the rest of the year," he added. The instability of prices in 2006 has seen the collapse of many a small business. Installers have been forced to defect from their usual supplier and settle for lower priced, inferior products in order to survive. But by remaining true to its time-tested ethos, 'to provide the industry's highest standard of products and service at a price that is both sensible and realistic', Sash continues to challenge accepted industry trends without compromising on quality or resorting to screwing down their suppliers. "The price freeze is our statement to the industry and our customers of our commitment to renewing confidence and stability for the year to come," David added.

Anniversary Waltz

2007-02-05T11:26:00.000Z

As Sash UK passes its 40th year joint MD Dave Ruzicka reflects on the 20 year relationship with the company’s principle supplier and concludes it is possible to maintain effective long term supplier/customer partnerships. During the mid Eighties the directors and staff at Sash UK Ltd used to sit in their offices in the Yorkshire mining town of Grimethorpe and watch the miners and police battle it out in what were some of the worst scenes of violence to characterise one of the sorriest periods in modern English history. Grimethorpe has also enjoyed the dubious accolade of being one of the most long-term deprived communities in Britain; in 1994, the European Union's study of deprivation named Grimethorpe as the poorest village in the country and amongst the poorest in Europe. Today whilst the High Street still bears the scars of years of closure and neglect a tour of the area reveals acre after acre of new development. Huge purpose and spec' built industrial buildings now pepper the landscape and even the giant slagheaps are being reclaimed. The noise of heavy earth-moving equipment provides the aural backdrop as the area is gripped by a rash of development after so many years of the surrounding land lying fallow. Much of that noise is generated by the groundworks preparation of a new manufacturing facility for Sash UK Ltd, consistently one of the UK's sharpest window, door and conservatory manufacturers and installers, but more importantly for Grimethorpe, one of the town’s longest established and most loyal employers. With more than 20% of its staff drawn from Grimethorpe more jobs will be generated by the new factory which, in its emerald-green livery will be far more valuable to the local community than any mere gemstone. The addition will allow Sash to expand its frame production still further whilst also reintroducing the luminatrium division back alongside the company's other divisions, and providing room for expansion for the burgeoning Fitrite decking & fencing initiative. Remarkably the 160,000 feet² (14,864 metres²) factory addition is being built just five years after its highly impressive, state-of-the-frame-makers-art present facility was opened, the honour going to the founder of its principle supplier, Heinrich Laumann of VEKA AG. Dave Ruzicka has long been the public face of Sash, now holding the reins of the business with Stephen Morrell with the talents evenly divided between Ruzicka's penchant for the deal, and Morrell’s for the detail. With Sash heading for sales of £27 million in the current period a 3 year plan to extend this to as much as £38 million does not seem too ambitious, given the evidence. Part of this growth plan is encased in a commitment to VEKA to increase Sash’s £3 million per annum spend with the company by a minimum of 10% each of the next three years. "VEKA has been our partner for more than 20 years," explains Ruzicka, "and much of our development as a company parallels VEKA's in the UK in that time. The word 'unique' is overused but in this case it is appropriate for the relationship between us: we are the only VEKA customer that has strong ties with the UK and US divisions of the company, manufacturing windows, doors, conservatories, luminatrium, and decking and fencing through our Fitrite brand. We also have a joint venture company in the 'States to supply luminatriums there, with some very impressive projects under our belts already." With Sash adding a suite from Spectus earlier this year there was speculation about the relationship, but Ruzicka is quick to stamp on any negative assumptions: "Apart from the fact that our trading relationship is cast in stone - quite literally in the monument outside Sash HQ reception that commemorates Herr Laumann's visit - we continue to work very closely with VEKA – they are core to our development. VEKA is one of the most widely specified systems in the commercial and public sectors, in which we are very successful and dependent upon for much of our projected growth. VEKA continues to be the choice of our customers who have created important niches for themselves to supply a premium home improvement product. "Our decision to take on another profile was purely pragmatic – it answered our needs to get into other markets and niches without compromising or affecting the markets we serve with VEKA products. But our service levels depend upon those provided by our suppliers and in that respect we must have world-class standards to meet the quality that our customers have come to take for granted from us. Few, if any other systems suppliers can offer anywhere near the resources that VEKA and Spectus provide; that is a key part of our offer – the reliance upon and dependability of our principle suppliers." The large and highly visible end panel of Sash's almost luminescent Grimethorpe factory carries evidence of just how the company has changed in recent years to face the increasingly amorphous nature of what used to simply be the 'double glazing' market. Whilst the manufacture of windows, doors and conservatories remains the company’s core output, commercial replacement is a close second. The newer but arguably more intriguing Luminatrium division has shown spectacular growth but is the more impressive for earning its spurs – almost literally – in the USA where some of the most extraordinary structures have been commissioned often by wealthy home owners to install structures of more than 3,000 feet² (279 metres²). The most adventurous departure from the core business is the Fitrite decking & fencing division which follows the principles of lateral diversification being pursued with mixed success by the big retail home improvers. For Sash this has been a remarkable exercise: whilst the product line has been embraced by hard-pressed installers seeking an extra string to their sagging bows, the professionalism and resource with which the company developed, launched and is now marketing the brand is impressive and shows just how far the company has travelled in its 40 years existence, but especially the last decade. Increasing sales are now paying dividends. Nonetheless Sash remains aware of its roots, both geographically and commercially: the company's commitment to Grimethorpe should, some may argue, persuade the locals to rename the town Sashthorpe or such, whilst the company understands, very clearly, that windows, doors and conservatories remain the bastion of its product offer.

Take Your Partners

2007-02-05T11:22:00.000Z

Partnering has revolutionised the way that construction projects are managed, with particular success in the public sector. But, says Brian Oxley*, there are cracks appearing... Local government has made significant advances in procuring and delivering construction projects since the principles set out in Sir John Egan's landmark report, 'Rethinking Construction', have been successfully employed in hundreds of projects throughout Britain.

Partnering has become a way of life for many local authorities and their contractors, bringing with it an extraordinary harmony between client and supplier that would have brought much hilarity had it been suggested just a decade earlier. With the core principle of mutual trust, Partnering has literally changed the face of construction in this country.

Sash UK Ltd, as one of the UK's leading manufacturers and installers of windows and doors, has a long history of supply and fit in the social housing sector that precedes Egan by a couple of decades. It has operated successfully under the old way but was quick to realise the advantages offered by Partnering and thus, became an early pioneer of the concept, its first project carried out with Chester District Housing Trust in 2000. An impressive list of clients now includes many Housing Associations, Local Authorities and major construction companies forming a long list of who's who in the housing market. The company has played its own part in pioneering the concept, including a highly successful series of Partnering seminars in 2004 hosted by Sir Michael Latham that delivered the concept to an audience many of whom travelled long distances to attend.

As Commercial Director Brian Oxley has been instrumental in driving Sash UK sales to the social housing sector to £15 million annually, more than half of the company’s turnover. He is a staunch supporter of Partnering: "Even in contracts that are not actually formally based upon Partnering we have adopted the procedures and principles as our model. Overall Partnering has been very successful and we fully adopt it whenever we can as it brings efficiencies throughout the process for all sides. In full Partnering agreements there is real balance and you work together with your client as true partners. It has ensured that both sides understand just what the other wants – but perhaps more importantly needs - from the agreement, and the longer term nature of the agreement ensures that we get a good margin and that we and our clients can plan further ahead with confidence. It also allows us to develop far better relationships with our client whilst clear KPIs [Key Performance Indicators] ensure that complacency never creeps in. The systems work very well indeed."

However, Oxley says that cracks are appearing in the system as a result of local authority officers coming under increasing pressure to make further cuts, and suppliers who are wiling to resort to slashing prices to gain turnover at any cost: "Partnering relies on mutual trust and confidence but just as slashing the price on anything is the easiest way to sell, then so it is also the easiest way to buy. For the hard pressed buyer to say 'Hey, just look how much I saved on this job' in the short term he or she will look good. But when the contractor fails to deliver during an eighteen month contract to re-fit thousands of houses, that initial price quickly starts to look very poor value. There are plenty of examples around of this happening despite the fact that in recent years so many highly successful Partnering projects have proved their value." Even against a number of recent high profile contract failures, many local authority and housing association specifiers are drifting back to what amounts to competitive tendering, even if, says Oxley, the specifier believes they are acting true to the principles of Partnering. "Margins have reduced dramatically," he says. "This was something that Partnering was supposed to address by setting an acceptable margin in exchange for the additional commitment and planning by suppliers. Achieving profit for the contractor and savings for the client is acceptable to most RSLs [Registered Social Landlords] under Partnering. However the most a contractor could expect with direct tendering is a margin in the region of 5% with many desperate contractors even going in below cost, hoping to get something back under penalties. We are creeping back to those days and it is not a welcome trend."

Oxley believes that the British instinct for 'Price Price Price' is as much to blame for the trend back towards direct tendering as budgetary pressures; buyers simply enjoy the deal of achieving the lowest price: "What many specifiers forget is that the contract price is never the final price because the cheapest supplier/contractor will always try to claw something back to build on the inadequate margin. It is a very worrying trend."

In true Yorkshire style (Sash UK is located near Barnsley) Oxley believes firmly that "you get nowt for nowt" and something must always give: "There is a situation now in which a sort of 'hybrid' Partnering system has evolved with some local authorities and housing association specifiers. The benefits of detailed contract documentation, forward planning, strict KPIs and reporting are all required by the specifier, but at a direct tendering level, lowest price wins.

"We can compete against this when we want to because of our experience and efficiency. Our systems are well tried, we take ownership of a project and our factory is one of the most advanced in Britain. We get it right, first time, every time. But for less well-founded suppliers, every problem that occurs on a contract costs money and this is when the problems really creep in and contracts fail." Oxley's warning is stark: "Partnering in its truest form has been proven to work because it benefits all involved – the landlord, the contractor and most importantly, the tenants. It has been proven time and again that accepting the lowest price for the sake of it will inevitably bring additional and unwelcome costs and disruption. The system is in danger of being corrupted and no-one, surely, wants to go back to the cut-throat days of direct tendering – no-one benefits and, with the market more competitive than ever it's a recipe for disaster. Well run Partnering works for everyone – stay with it!"

*Brian Oxley is Commercial Director of Sash UK Ltd, responsible for Social Housing and New Build sectors for the company. He has been with Sash UK for more than 20 years, having previously worked for Wakefield Metropolitan District Council as a surveying and contracts manager.

Sash UK’s sales are up as global interest soars

2006-11-29T10:10:00.000Z

Despite the struggling times the UK industry is facing, which has seen many companies failing to keep their heads above the water, Sash UK is making big waves globally to drive sales significantly higher than last year... disproving the popular theory that British glazing companies seldom look beyond these shores. With its non-commercial order intake for doors & windows up 38% on this time last year, and its order intake for conservatories up by 13%, Sash is truly riding out the storm with resounding success in all areas of its business. But the company's success doesn't just relate to its activities within the UK market place. Due to the commercial capabilities and versatility of the business, Sash has been able to cultivate and sustain itself in overseas markets, particularly the United States where they have dominated the luminatrium market for many years. It is through these ongoing activities that Sash has seen the recent surge of interest in its product range on a global scale, with countries as far reaching as Japan enquiring about its many door and window products, as well as Egypt, Dubai and Australia showing an interest in its luminatrium range. And in countries such as Cyprus, where business opportunities have already been established, the Sash name continues to grow in popularity seeing a fourth company signing up to receive its conservatory range. So what is Sash's secret to its ongoing success? "A company's success is only truly measured by its achievements, particularly in testing times," says David Ruzicka, joint Managing Director of Sash UK. "The Sash name has been built on very strong foundations that has enabled our business to go from strength to strength, even though the UK industry in general is considered to be on a downturn. It is these strong foundations that have given Sash the leverage in which to move into other market arenas, widening our scope to build our business and reputation on an international level. Although we are still heavily focused on the UK, we have to recognise that the market has changed and it is essential for us to look overseas. I have always believed it is important to keep the Sash name in the international spotlight, and from that we are now drawing strength and generating new business."

Sash UK has a 'Rudy' awakening with recruitment of new Fitrite rep

2006-11-29T10:08:00.000Z

Increasing demand in all areas of Sash business has prompted the recruitment of a Business Development Advisor (BDA) dedicated solely to the Fitrite Decking and Fencing division. Rudy Micallef joins Sash following 23 years of retail and commercial sales experience in the aquatic and garden leisure industry, bringing with him a skill base that he believes is well suited and easily transferable to Fitrite. Prior to Rudy's appointment the role was divided between Sash's BDA's for windows, doors and conservatories. However, following a sales and marketing push on all fronts, coupled with the new partnering with Spectus, levels of enquiries and orders have increased. So, in order to better service its trade customer-base, Sash has begun to expand its sales team further. "Rudy will be responsible for supporting the current network of Approved Installers in addition to recruiting new Installers to strengthen Fitrite's nation-wide coverage," explained David Ruzicka, Joint MD at Sash UK. "His knowledge of the garden leisure industry will be invaluable in marketing Fitrite and his appointment to the role is testament to the increasing momentum of the Decking and Fencing division". Since its launch in April 2004 Fitrite has grown in terms of range and Approved Installers. In addition to PVCu decking and fencing, Sash has also devised a range of garden accessories, including a magnificent 14ft pagoda and attractive alternatives to smoking shelters. Business has proved to be less seasonal than first forecasted with a steady stream of orders still coming in despite the recent change in weather. However, with the appointment of Rudy Sash is gearing up for a springtime boom and further distributor expansion for 2007.

Sash UK Prepares for 100% Expansion

2006-11-29T09:56:00.000Z

Sash UK has begun preparatory work on land next to their headquarters in Barnsley, South Yorkshire. The new land doubles that currently occupied by their existing facilities and is testament to the growth that the company continues to enjoy. Purchased in 2005, the land is being brought up to build level. This initial stage of work should be completed by March 2007. Currently situated on 5 acres, the new land of 9 acres almost trebles Sash's operations. Planning permission has been granted for a building from 50,000 sqft up to 160,000 sqft. Sash UK also owns an additional 2 acres of land that has been set aside for landscaping to maintain the rural environment of the area. "We have that many irons in the fire at present that we are still unsure as yet, what the new premises will be used for," said David Ruzicka, Joint MD at Sash UK. "There's the possibility that we may use it to house production of our new Spectus line or for the manufacture of 'special' frames such as in-line sliders, which have a tendency to slow general production down. The extra space will also come in useful as our decking and fencing business continues to grow and we intend to move luminatrium and conservatory production to the new site," he added. "It's a great accomplishment to be expanding our facilities at a time when others are down-sizing. Diversification of our core business had allowed us to maintain the growth we have always enjoyed. The success of our recent ventures is the result of persistent hard work and the expansion of our premises is the fruit of our labour," David finished.

Two New Members For Team Sash UK Ltd

2006-10-31T10:30:00.000Z

The mighty salesforce at Sash UK marches on apace, with two new faces joining the team of the UK's leading PVCu profile manufacturer. Gilmour Allan has just been appointed Business Development Advisor for Scotland, and after having run his own business for a number of years, Gilmour is an ideal appointment. "I am used to sourcing new business and building up long standing relationships with customers," he says. "This ability will stand me in good stead as a Business Development Advisor with Sash and I am delighted to be working with a company that recognizes the value of my experience." The Scottish market is one that Gilmour feels offers a massive amount of potential, particularly within the commercial and housebuilding sectors. "With the quality and cost efficiency of the Sash UK product range and the company's commitment to customer service, I am totally confident that I can fulfil this role to its greatest potential," he continues. "I look forward to a long and beneficial relationship with Sash." Meanwhile, a little further south, Darren Woolf is thoroughly enjoying his new job. As Business Development Advisor for the North of England, Darren has almost a decade of experience within the doors and windows industry, and comes directly from a similar job developing new accounts in the North. "I began working in this industry as soon as I left school so I know it inside out," he comments. "To be working for a company like Sash UK is a fabulous opportunity and I can’t wait to start developing the trade side of the business". Says David Ruzicka of Sash UK: "As a company we are constantly expanding and we want the very best salespeople on board. Appointing Gilmour and Darren takes care of the northern location of our business and we have every confidence that their personalities and expertise will reap great rewards in terms of new business for Sash UK."

Angus Joins Sash UK Ltd

2006-10-31T10:26:00.000Z

Travelling the length and breadth of the country may be daunting for some, but for Angus Cowie, it is a challenge he relishes. In his new role as New Build Sales Manager for Sash UK, Angus will be responsible for the securing of new build contracts throughout the whole of England and according to Angus, he is more than equal to the task. "My role is to build up trust and relationships over the long term," he explains. "I see my customers as partners and my aim is to cultivate these partnerships to everyone’s mutual benefit. One major advantage that Sash UK offers is that everyone from the shop floor upwards is 100% committed to this venture and this is a vital factor for housebuilders in securing long term large scale contracts. They have to be able to rely upon their suppliers completely, not only for product related issues but also for support and advice over the length of a new build, a process that can take many months." Angus has brought with him more years of experience in the construction industry than he cares to recall! Formerly with Speedframe, and a familiar name within the door and window industry, he strongly believes that housebuilders will significantly benefit from the Sash experience. "Sash UK is renowned within the industry for its technical support and backup and I am delighted to be working with such a prestigious company," he continues. The new build housing market is one that Sash UK is determined to develop to its full potential. As one of the largest PVCu profile manufacturers in the UK, Sash has both the capacity and the product expertise to offer housebuilders an extensive product range that meets all thermal and energy efficient requirements and that provides the finishing touch to any property. With a product range that is highly sustainable, recyclable and requires no maintenance, Sash UK can offer the new build market quality and durability and Angus Cowie is the man to make it happen. Commenting on Angus' appointment, Sash UK Managing Director David Ruzicka said: "The appointment of Angus Cowie heralds a new chapter in the history of our company. We are now entering into the New Build market and have the right personnel and infrastructure in place to bring the high levels of quality, service and value to New Build, that we have to every other market we're involved with."

Expand your Horizons with a Luminatrium from Sash UK

2006-10-23T08:32:00.000Z

Luminatrium is the pioneering system from Sash UK that is giving architects and businesses alike, the ability to create breathtaking glass structures to extend and enhance a building in any application. Although this is not an entirely new concept, what makes Luminatrium unique to other systems is the comprehensive support package that can assist a client from the site survey stage, all the way through to installation. This makes Luminatrium a reassuring proposition not only for the client but also for any architect who may be required to specify for such a project. "There's no denying that the end result is spectacular to look at but to many businesses a project of such scale can be daunting, costly and difficult to co-ordinate. Luminatrium offers a one-stop-shop to anyone looking to maximise their surroundings profitably and aesthetically," explained David Ruzicka, Joint Managing Director at Sash. The way Luminatrium has been developed means that thanks to quick installation times it has greater economies of scale to bricks and mortar, over similar glass systems. These benefits have already been discovered by a variety of commercial and private clients. To date, Sash has created these practical yet stunning installations for schools, residential homes, hotels, hospitals, swimming pool enclosures and office buildings. But there is no limit to what Luminatrium can achieve and already news has spread across the globe, with Sash receiving enquires from Egypt, Dubai, Cyprus, Spain and Australia. "People are now becoming more switched on to the fact that Luminatrium can achieve for them what they had previously thought to be impossible," commented David. "But they really have to be seen to be appreciated as words don't do justice to their visual impact and functionality. I regularly see examples of extensions where a Luminatrium would have been ideal. Hopefully, as the reputation of Luminatrium spreads, more and more architects, specifiers and businesses will realise that by working with Sash UK their design and expansion dreams can become a reality," he added. For further information call Danielle on 01226 719987 or email marketing@sashuk.com

Sash UK Enjoys Night of Glory at Prestigious Award Ceremony

2006-10-23T08:22:00.000Z

Friday the 13th proved not to be unlucky for everyone when Sash UK scored a hat trick at the Rotherham Business Awards 2006, including the prestigious Overall Winner Award.

The Yorkshire based PVCu manufacturer was presented with trophies for both the 'Excellence in Business' and 'Innovation in Business' categories as well as being crowned the ‘Overall Winner' at the ceremony organised by the Rotherham Chamber of Commerce, held at Magna this October.

After visiting the company's headquarters in Barnsley the Judges said, "In a competitive and saturated market, Sash show real growth, profitability, efficient production, good customer and supplier relationships, innovative product design and top-class man management. They are now exporting to the USA which shows that this company can develop new products and develop into new markets with an offering that customers really want."

"It's wonderful to be acknowledged by the local business community in this way", said Joint Managing Directors, David Ruzicka and Stephen Morrell. "It shows true recognition of all the hard work that all our employees at Sash have put in over the years. And it is an even bigger compliment given the standard of the other businesses up for nomination," they added.

"As anyone in the industry will know, it has been a very turbulent climate in which to do business," commented David and Stephen. "But we have always stood by our ethos to continuously challenge industry standards. And it is by doing so that we will continue to weather the storms so that when the cloud breaks we can bask in the sun and enjoy the accolades of our peers, on what is a momentous occasion in Sash history," the delighted MD’s added.

As a result of its local triumph, Sash has now been invited by the Rotherham Chamber to take part in the Regional Business Awards later this year.

Installers urged not to sit on the fence as Fitrite begins next stage in national expansion programme

2006-10-23T08:14:00.000Z

Since it's launch in April 2004 Fitrite Decking and Fencing has achieved it's target of recruiting over 20 'Approved Installers' nation-wide. As the Fitrite range goes from strength to strength, parent company Sash UK is now looking for the next 20 installers who are ready to be amazed... The Fitrite proposition offers installers a premium quality product range with area exclusivity and marketing support from a market leader. Product developers at Sash are continually adding to the range, the most recent innovation being the development of a unique software package that can generate an accurate 3D-computer image allowing the customer and installer to see exactly what their decked area will look like. "From the out-set our aim was to develop a route to market that did justice to what has proved to be a product at the top of it's class," said Joint Managing Director of Sash UK, David Ruzicka. "Following a successful first year for Fitrite we have been able to develop our infrastructure to a point where we are now in a position to roll this unique business opportunity out to a wider audience," David added. Those who express an interest in Fitrite can first expect to receive an information pack outlining the product and terms of trading followed by a face-to-face meeting with a Sash representative. "Potential installers are also invited to Sash headquarters because we strongly believe that seeing is believing and our purpose built showroom complete with product comparison and durability tests never fails to impress," comments David. Fitrite now also has a bespoke-designed exhibition rig available for installers to use at local shows and fairs. The impressive vehicle has been touring the country and drawing in the crowds for the first time this summer and will be available on a first-come-first-served basis next year. For more information contact Danielle in Marketing 0845 4025502 or email: marketing@sashuk.com Fitrite can also be viewed at www.fitrite.info