Sash UK’s sales are up as global interest soars

Despite the struggling times the UK industry is facing, which has seen many companies failing to keep their heads above the water, Sash UK is making big waves globally to drive sales significantly higher than last year... disproving the popular theory that British glazing companies seldom look beyond these shores. With its non-commercial order intake for doors & windows up 38% on this time last year, and its order intake for conservatories up by 13%, Sash is truly riding out the storm with resounding success in all areas of its business. But the company's success doesn't just relate to its activities within the UK market place. Due to the commercial capabilities and versatility of the business, Sash has been able to cultivate and sustain itself in overseas markets, particularly the United States where they have dominated the luminatrium market for many years. It is through these ongoing activities that Sash has seen the recent surge of interest in its product range on a global scale, with countries as far reaching as Japan enquiring about its many door and window products, as well as Egypt, Dubai and Australia showing an interest in its luminatrium range. And in countries such as Cyprus, where business opportunities have already been established, the Sash name continues to grow in popularity seeing a fourth company signing up to receive its conservatory range. So what is Sash's secret to its ongoing success? "A company's success is only truly measured by its achievements, particularly in testing times," says David Ruzicka, joint Managing Director of Sash UK. "The Sash name has been built on very strong foundations that has enabled our business to go from strength to strength, even though the UK industry in general is considered to be on a downturn. It is these strong foundations that have given Sash the leverage in which to move into other market arenas, widening our scope to build our business and reputation on an international level. Although we are still heavily focused on the UK, we have to recognise that the market has changed and it is essential for us to look overseas. I have always believed it is important to keep the Sash name in the international spotlight, and from that we are now drawing strength and generating new business."