Sash UK Freezes Prices Until January 2008

Sash UK is starting as it means to go on by announcing plans to hold prices until January 2008, in an attempt to stabilise the market and provide security for its customers. In an industry that has suffered as a result of several unexpected rises in the price of oil, this has been no mean feat and it is all thanks to the Sash management team who have improved factory efficiencies. The price freeze has been achieved through speed, efficiency and volume. By investing in state-of-the-art machinery, Sash has been able to make its manufacturing processes more efficient, increasing the volume of production, hence reducing the cost per unit. "We anticipate that in the New Year most manufacturers will either have to increase prices or decrease quality. Not many will be able to achieve what we have at Sash," said David Ruzicka, Joint Managing Director. "We are confident of having a tremendous 2007 and believe that, providing there are no exceptional circumstances, we can hold our current prices as a firm commitment to all our customers for the rest of the year," he added. The instability of prices in 2006 has seen the collapse of many a small business. Installers have been forced to defect from their usual supplier and settle for lower priced, inferior products in order to survive. But by remaining true to its time-tested ethos, 'to provide the industry's highest standard of products and service at a price that is both sensible and realistic', Sash continues to challenge accepted industry trends without compromising on quality or resorting to screwing down their suppliers. "The price freeze is our statement to the industry and our customers of our commitment to renewing confidence and stability for the year to come," David added.